Overview

Kirk, Kirk, Howell, Cutler & Thomas, LLP is an established Triangle law firm with offices in Raleigh and Wendell, NC. Their team of attorneys cover multiple practice areas, including land condemnation, family law, criminal defense, and NC workers’ compensation.

The law firm worked with TheeDesign to redesign an outdated website and implement a digital marketing strategy. TheeDesign’s web design and digital marketing experts helped Kirk, Kirk, Howell, Cutler & Thomas


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The Challenge

Kirk, Kirk, Howell, Cutler & Thomas had an archaic website that was originally built for them in the early 2000s. Because of its age and its structure, their site wasn’t properly set up for SEO and they were losing a lot of potential traffic and clients. The attorneys were fond of the site’s style, but they wanted more visits and a contemporary approach to existing appearances. Their site was simply outdated: it was not easily found in search results and didn’t have any effective attention-grabbing aspects for prospective customers.

Older sites need a lot more work than most people would think — SEO standards and search engine guidelines are constantly changing, so it is important to keep the content of websites up-to-date and relevant. Kirk & Kirk’s ranking was suffering due to the age of their site, and this, in addition to an entirely new site design, was a big challenge to overcome.

The Solution

TheeDesign set out to create a modern and responsive website for Kirk & Kirk that also featured an easy-to-use management system. We wanted to build a state-of-the-art design that still managed to reflect the aesthetic of the old site. We also optimized their website for search engines and we incorporated well-defined calls to action. Their new site displays beautifully on a variety of screens, including desktop computers, laptops, tablets, and smartphones–including Apple devices.

To create such a masterpiece, we performed extensive keyword research and strategized the content creation around the results of that investigation. We optimized the content for priority search engine results and high conversions, and we built citations and links to expand their internet presence. To ensure that all of their web traffic was directed to the correct pages, we redirected all of their links to the new website.  

The Results

The new site has brought numerous visitors to Kirk, Kirk, Howell, Cutler & Thomas law firm, and their search engine ranking has skyrocketed. The website’s monthly organic search traffic is up over 2400% from what it was in 2013.

These kinds of numbers can’t be ignored. A properly built and optimized website can bring your business to new heights. Let the expert designers and digital marketers at TheeDesign take you where you want to go >>

Website Traffic Increase

Law Firm SEO Traffic Increase

Conversion Optimization

Law Firm SEO Conversions Increase

Conversions are up over 600% YOY.

A Strategy For More Qualified Leads

Kirk, Kirk, Howell, Cutler & Thomas faced unique marketing challenges, such as enhancing their Raleigh, NC presence online, with a physical Wendell, NC location. Not only did the number of leads need to increase, but the quality needed to be improved.

TheeDesign’s digital marketing team crafted a strategy for boosting the law firm’s visibility in the Raleigh area, and created a conversion funnel designed to eliminate leads that did not meet the quality or jurisdiction requirements.

SEO for Top Ranking Attorney Keywords

A big ticket keyword for Kirk, Kirk, Howell, Cutler & Thomas is “eminent domain” or “land condemnation.” After working with TheeDesign on optimizing the website for today’s SEO standards, the law firm ranks on page 1 of Google in Raleigh and/or Wendell, NC for multiple variations and long-tail keywords like:
– Wendell Lawyer
– Raleigh Felony Expungement Lawyer
– Land Condemnation Attorney
– Eminent Domain Attorney
– Medical Negligence Attorney
– Personal Injury Lawyer

Building Service Pages for Law Firm Marketing

Additionally, Kirk & Kirk’s law firm is a full-service legal office. As opposed to an attorney focusing only on an specific area of law, such as divorce, this law firm has extensive practice areas that needed further online development. Over the course of our partnership, our team built out service pages and content to serve as valuable online resources in the various practice areas. This achieved relevance and trust signals to search engines like Google.

The New Legal Website Design

Legal Web Design Raleigh

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