Couch Oil Company of Durham has been providing commercial diesel, lubricants, gasoline, heating oil, and propane to Durham and the surrounding areas since 1949. Built on the principles of honesty and integrity, Couch Oil Company continually demonstrates their dedication to the local community through various charity organizations and scholarships.

The Challenge

Couch Oil Company of Durham had an outdated, non-mobile friendly website design.

The new website’s goal was to provide an easy user experience and make the applications easily accessible to help increase conversions. Couch Oil Company needed a online strategy to help them to stay in front of their customers, make it easy for customers to order service, showcase their core values as a company, and display their dedicated involvement in the Durham community.

Ready to maximize the impact of digital marketing on annual sales, Couch Oil Company came eager to implement search engine optimization, email marketing, social media marketing, and conversion optimization.

The Solution

Couch Oil Company found TheeDesign by doing a Google search for “Raleigh web design.” We talked together about the goals of Couch Oil and the best way to meet those goals with a website redesign and SEO services. We designed and developed a custom, mobile-friendly website that featured a clean layout, easy to access product applications, and clear exhibition of the wide array of products and services that Couch Oil offers. We implemented MailChimp marketing to send out monthly newsletter, keeping the brand in constant communication with their clients. We also designed an area, directly on the homepage to highlight their involvement with their community. To maintain their online presence, we developed a digital marketing strategy to help them stay on top of their industry competitors through SEO, and maximizing the use of calls-to-action and user experience. 

The Results

Increase in Leads

Conversion Rate

Calls in 1 Month
The custom website design result was a clean, modern site with clear navigation, featured products and services, simple online applications, and community involvement, and an email marketing campaign to help promote the company’s news to their clients. Couch Oil Company Clients can access the website and newsletter from any device or size of screen.

Couch Oil Company's Website Redesign

Couch Oil WordPress Redesign