Capital Business Solutions is a recognized leader in providing cutting edge, integrated financial software solutions and professional services for the nonprofit and public sectors. They also provide in-depth needs analysis, business process consulting, software implementation, training and software support.

The Challenge

Their previous website was outdated with an overwhelming amount of content that needed to be better organized. They were not easily found in search results, the site wasn’t mobile friendly, and it didn’t have an effective call-to-action for prospective nonprofit agencies looking for their software or training solutions.

The Solution

Capital Business Solutions needed more traffic. They also needed the people to pick up the phone and call or fill out a contact form. With a combination of on page and off page search engine optimization and targeted Google AdWords campaigns, TheeDesign got the visitors coming in droves. With custom landing pages, white paper downloads, and prominent calls to action, anonymous visitors turned into warm leads. CBS keeps the leads warm and cozy with live training webinars and engaging blog content.

Google AdWords Management

TheeDesign’s certified Google AdWords experts created custom search ads for Capital Business, focusing on their unique value proposition of one on one training with their industry veterans. Capital Business also has a large amount of valuable video content, so TheeDesign took advantage of this asset and created custom landing pages designed to entice visitors to explore their video training library. For those visitors who don’t sign up the first time around, Capital Business Solutions serves them remarketing ads to remind them to come back again .

capital business google adwords ads

The Results


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YOY Increase in Organic Traffic

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YOY Increase in New Users

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Decrease in AdWords Cost Per Conversion
TheeDesign created a modern and responsive design website for them with an easy to use WordPress content management system. We also optimized their new website for search engines and incorporated clearly defined call-to-actions across the site. In addition to streamlining Capital Business’ AdWords campaigns, their custom landing pages and remarketing ads kept the warm leads coming in steadily. Capital Business has been awarded Elite Advisor status from Abila, and has also been named a Blackbaud Certified Channel Partner.

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