Local search is more than a movement. It’s an evolved way of searching. Every day, search engines are adding more and more advanced search features that are geo-targeted. Geo-targeting has created a wide range of internet marketing opportunities for local businesses. Many of these new internet marketing opportunities require specialized techniques.
SEO (search engine optimization) allows business owners to leverage the power of the Internet to reach and engage their target market. This is done by optimizing your website and web pages for the keywords and locations that best relate to your products and/or services. A website with no SEO will show up lower (if at all) when compared to a website that has been optimized for search engines.
How SEO Works in Greensboro
A great example of how SEO works is if you are searching for a company that makes cupcakes. You need to order and pick up cupcakes for your daughter’s birthday party. When you type a phrase consisting of certain keywords into Google or Bing such as “cupcake bakery in Greensboro,” the cupcake bakeries that show up first on the results page are the websites that were optimized by a Greensboro SEO Agency for those keywords you entered.
Web sites that are not optimized for those keywords are not likely to rank high when customers search for that phrase or a similar phrase. As a Greensboro business owner, this could be the difference between a potential customer choosing your bakery or one of your competitors.
Make sure your business comes out on top: optimize your website with the help of a Greensboro SEO Company.
Importance of Greensboro SEO for Businesses
Traditional marketing channels like newspapers, radio, TV, and magazines have lost a lot of their impact in recent years. Currently, more than 100 million Americans use the Internet every day to find information about services or products they want to buy. This has made internet marketing and search engine optimization the new gold standard for reaching out to potential customers.
The bottom line is if your business is difficult to find online or your website is not coming up near the top of search engine results pages for your most important keywords, you are probably losing sales.
A Local Greensboro SEO Agency Can Help Optimize Your Website by:
- Having a first-hand understanding of your industry and local competition.
- Researching the keywords and phrases that your audience uses when they are searching for your products and/or services.
- Creating a user-friendly and lead-generating website with a built-in content management system.
- Creating quality backlinks that point to your website through press releases, blogging, and social media, which directly helps to improve page ranking.
- Improving your search engine ranking each month through continuous research and fine-tuning your website and keywords.