Search Engine Optimization or SEO is bread and butter that most businesses rely on for getting new clients. But, when a prospective client searches “accounting firm” on the internet, do you know how many search results come up?
Over 28 million. So, how do you get your firm noticed when individuals or businesses are looking for your services?
SEO is Important for Accounting and CPA Firm Websites
The days of clients searching the phone book for businesses are long gone. Now, the internet provides millions of search results in a matter of seconds. This volume of information allows your potential clients the chance to read reviews about you and your competitors, research multiple accounting firms, and determine where your business is in proximity to where they live or work.
Of course, the goal for your accounting firm is to be found on page one of the search result. But, getting your website to list on page one is not as easy as just putting a website on the internet. As a local CPA, knowing how to attract the right clients is key, but how can you do it?
Improve Organic Reach with SEO
How are you able to be seen on Google, Bing, or Yahoo if you’re not showing up in the search engine results? To make your website stand out and attract more clients to your firm, your accounting website needs to be search engine optimized. Strategic SEO is the most cost effective marketing strategy to become more visible to your local audience.
Show in Local Search Results
We focus on local results for our clients. By optimizing your website’s content to include keywords and service areas that your potential clients search for, you will begin to see your website climb the rankings of search result pages.
Qualified Lead Generation
Are you looking for clients with tax preparation needs or small local businesses who need bookkeeping services? Determining the type of clientele you want for your business along with a properly optimized website will increase the right type of traffic your business is seeking. Once we determine your target audience, we will focus our marketing efforts to drive these types of clients to your website.
Benefits of SEO for Accounting and CPA Firms
Get found online when consumers search
Trump competitors in the search rankings
Generate More Leads
Get quality leads that convert into high-value customers
Increase new business while maximizing ROI
Why TheeDesign Is Right for Your Accounting Firm
TheeDesign is well versed with digital marketing in the financial and accounting industry. We understand how potential clients interact with CPA websites. Our team has nailed down exactly what SEO best practices work for accountants and which do not. However, as always, we customize a strategic marketing plan that best suits your individual firm. This could include Pay-Per-Click advertising, social media posting and even online reputation management.
Whether you provide business audits, financial planning, or tax services to your clients, our goal is the same as yours: to have potential clients find your website at the top of their search results. We want you to be able focus on your core values instead of worrying about the latest trends in SEO. However, we don’t believe in working interdependently from your company, but alongside with you as an extension of your team and brand.
The Proof: Featured Accounting Firm SEO Case Study
Carson Thorn CPA is an accounting firm in Raleigh, NC. See their new responsively designed website, and read how we transformed their marketing strategy to put them at the top of the search results.