Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your law firm’s website. Due to the multiple targeting options available to our legal PPC experts at TheeDesign, paid search advertising enables you to begin driving qualified traffic to your site within minutes. Since we have a vast amount of experience running PPC campaigns for attorney websites, our PPC experts know exactly what targets you should be aiming for to get the most qualified leads for your law firm, whether you prefer family law, personal injury, civil litigation, DUIs or worker’s comp cases.
PPC offers ample control over your advertising costs and location targeting, a measurable channel of reaching new prospects, and expands your online presence to dominate over competitors in your market to maximize ROAS, cost-effectiveness, and ROI. This means that, with the right guidance and expertise, your campaigns are not only entirely manageable but also hyper-targeted at the right audiences for your legal services.
TheeDesign’s internet marketing and legal SEO experts specialize in paid search management and PPC advertising. We also have members of our team who have done numerous PPC campaigns for law firms, and understand exactly how competitive the market actually is. TheeDesign is a Premier Google Partner and our Google AdWords certified marketers have been helping law firms with text ads, display ads, banner ads, and video ads for over 12 years.
Our expert legal PPC marketers make sure to adroitly utilize ad extensions, targeting options, and bid strategies to maximize PPC performance for any legal verticals and budget requirements that our clients desire.
Our PPC Management Services for Law Firms
Our Google AdWords certified specialists, Bing Ads certified specialists, and Social Media Ad experts optimize ad spend and campaign performance for our lawyer clients every day. We take a hands-on approach to creating and managing your PPC account for continuous improvement — we don’t “set it and forget it.” The end result is a higher conversation rate for your bottom line. Even better, our constant, hands-on approach means that we can detect slight fluctuations in your legal PPC campaigns, and tweak your settings to maximize conversions while minimizing the cost per conversion, a win-win for your law firm.
TheeDesign’s PPC services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
Google AdWords Certified Specialists
For more than 12 years, TheeDesign has helped law firms achieve their marketing goals by understanding specific business needs and applying expert knowledge of pay-per-click to help our clients grow their practices. As a Google Partner, TheeDesign digital marketers are Google AdWords certified. This designation shows the commitment TheeDesign has for delivering quality PPC performance and our ability to use the AdWords service to the fullest.
Bing Ads Certified
Paid search advertising on Bing is not quite the same animal as Google AdWords. It isn’t right for all companies, but when it is, TheeDesign’s internet marketing pros are here to devise a winning PPC solution for your law firm and can help you excel with Bing PPC management. Bing Ads are run on the Yahoo platform. Our legal PPC experts will discuss your Bing PPC options with your during your meetings and devise a strategy uniquely suited to your legal vertical if Bing is right for you.
Social Media Ads
Whether boosted posts on Facebook, LinkedIn campaigns, or Twitter advertising, TheeDesign’s social media experts are skilled at crafting audience- and budget-appropriate law firm PPC campaigns and partner with you to develop a social media marketing ad strategy that targets the social channels ideal for your brand and business goals. While not all law firms are suited for social media marketing, our Social Media and PPC experts will be able to discuss your ideal customer with you and move forward from there towards an ideal targeting solution.
Remarketing advertising focuses less on a high click-through-rate (CTR), and more on watching the number of impressions climb. Literally re-market your legal services to interested customers by displaying your ad on related sites to maintain brand awareness and stay top-of-mind for when they might next need the services of a lawyer in their area. Our PPC management team consists of remarketing geniuses (really, it’s impressive!) who use a mix of PPC science and art to craft targeted user segments, tailored to your brand’s goals. Many of these geniuses are also experts in the legal PPC field, and as such will be able to hone your remarketing campaigns to a razor’s edge.
Benefits of Our PPC Mastery
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid your law firm competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI
PPC Management Service for Attorney and Law Firms
TheeDesign offers expert website design and search engine optimization services. In addition, we have provided PPC services to attorneys’ and their law firms. Allow TheeDesign to maximize your online marketing advertising.