Are you an HVAC business owner who wishes to move up in the Google search rankings? Do you need help with managing your marketing, but don’t know where to start? TheeDesign is an award-winning Web Design and Digital Marketing firm, who can help your business rank higher in searches.
What is Pay-Per-Click Advertising?
PPC is an advertising method a company executes by placing paid text or display advertisements on search engine web results pages or website pages. The owner of the ad pays a fee to the host website or search engine, through the advertising management platform, when web users click the ad. Each click will open up your business profile, website, goods or services to the visitor. In essence, you are “buying” visitors who may become clients.
Your ads will display based on the criteria set on each platform. On Google AdWords, your ad will appear based on keywords, interest targeting and bid price. On Facebook, your ads will appear based on demographics, interests, audience reach, geographic area, and bid price. PPC bids allow you to set the cost you are willing to pay for an ad to display on a given page. If your competitors fail to meet or exceed your bid, then you will receive the ad placement until your daily budget has been spent.
At TheeDesign, our certified PPC specialists will set your budget and actively monitor your ad campaign. After setting a PPC budget and determining the type of traffic your ad should focus on, each PPC campaign will target your potential customers while providing control over how your advertising is money is spent. Our Raleigh PPC specialists can review the success of your HVAC ad campaign to determine if adjustments are needed or if the volume of visitors to your website corresponds with the ad pricing. This way your PPC marketing coordinator can appropriately manage your account to reduce your ad expense.
Benefits of Pay-Per-Click Management for HVAC Companies
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost-per-acquisition (CPA), increase revenue, and maximize ROI
Entrust TheeDesign with your HVAC Company’s PPC Management
TheeDesign’s marketing experts can help you garner more business leads regardless of your target market. If you are an HVAC service and installation company targeting residential and commercial customers, the PPC experts at TheeDesign have the knowledge to adjust your bid strategy and keyword campaigns for optimal performance.
Google AdWords Certified Specialists
For more than 12 years, TheeDesign has helped HVAC companies in the Raleigh area achieve their marketing goals by understanding the business needs and applying expert knowledge of PPC to help our valued HVAC clients grow their business. As a Google Partner, TheeDesign marketers are Google AdWords certified. This designation shows the commitment TheeDesign has for delivering quality PPC performance and our ability to use the AdWords service to the fullest.
Your HVAC Company’s PPC Ad Management Quality
You can be sure that your Pay-Per-Click campaigns are monitored daily by the most qualified digital marketing team in the Raleigh area. TheeDesign does not believe in the “set it and forget it” philosophy. We believe in actively monitoring the ad accounts to ensure optimal performance.
PPC Management Service for HVAC Service Companies
In 2004, TheeDesign began providing expert web development, design, and SEO services. In addition, we have provided PPC services to HVAC businesses in Raleigh and the Greater Triangle since that time. Call our top PPC experts today at 919-341-8901 or submit through the online contact form to find out how TheeDesign can help with your advertising.