In a highly-competitive industry like Dental marketing, Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your dental practice. If done right, PPC for dentists can start driving qualified and interested customers to your website very quickly.
Dental PPC offers the ability to target your ideal online audience based on numerous variables while giving you ample control over your advertising costs. These variables can include what your potential clients searched for, how far they are from your dental office, and even what type of internet user they are. Due to the granularity of the variables involved, PPC for dentists offers dental websites a measurable channel in which to reach new prospects, expand your online presence, and dominate your competitors in your desired services, such as cosmetic dentistry or root canals. Finally, PPC is very good at tracking ad spend and therefore is a fantastic tool for monitoring ROI.
TheeDesign’s dental web design and dental SEO experts understand your unique needs as a dentist and apply this understanding to your PPC campaign. We are a Google Partner with AdWords certified marketers, and we have been helping dental clients with text ads, display ads, banner ads, and video ads for over 11 years.
Our dental marketing experts utilize their understanding to make sure that your ad extensions, targeting options, and bid strategies maximize PPC performance for your specific sub-target within the dental marketing industry. Whether you focus on family dentistry or Invisalign, TheeDesign’s PPC experts can help you!
Our Dental PPC Services
Our Google AdWords certified specialists, Bing Ads certified specialists, and Social Media Ad experts optimize ad spend and campaign performance for our dental clients every day. We take a hands-on approach to creating and managing your PPC account for continuous improvement — we don’t “set it and forget it” because a constantly-managed account does consistently better as PPC for dentists is a consistently competitive vertical in which any edge over your competitors can be important. Our expertise, experience, and understanding of the dental PPC market results in a better ROI for you and more happy dental customers for your practice.
TheeDesign’s PPC services include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
Google AdWords for Dentists
TheeDesign is a Premier Google Partner — this means that we’ve mastered Google’s best practices, recommended techniques. Our in-house Google AdWords experts use this knowledge and an understanding of the dental PPC market to optimize your campaign performance and help your dental website to thrive.
Paid search advertising on Bing is similar to advertising on Google AdWords, but it is not exactly the same. Before any PPC campaign, TheeDesign’s Dental PPC experts would take a look at your ideal clientele and determine whether Bing ads would be in your best interest. Bing Ads are run on the Yahoo platform.
Social Media Ads
Whether boosted posts on Facebook, LinkedIn campaigns, or Twitter advertising, TheeDesign’s Raleigh social media experts are skilled at crafting audience- and budget-appropriate campaigns and partner with you to develop a dental-focused social media marketing ad strategy. TheeDesign has often found that this means targeting families or after-work searches, but each dental office has unique desires and concerns.
Remarketing advertising focuses less on a high click-through-rate (CTR), and more on watching the number of impressions climb. Remarketing is displaying your ads to previous visitors to your dental site, which keeps you at the front of your potential customers’ minds. Our dental PPC specialists use a combination of remarketing understanding and knowledge of the dental PPC market to guarantee that you see the best possible results from your campaign.
Benefits to your Dental PPC Campaigns
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI