Each year, new accounting graduates enter the work force by joining national firms, local agencies or by opening their own practices. In order to stay competitive, our accounting clients trust TheeDesign to provide strategic Pay-Per-Click (PPC) advertising management in addition to innovative Web Design and Search Engine Optimization (SEO). PPC is one of the best marketing opportunities any business can benefit from. When a PPC campaign is properly planned and executed, it can deliver increased traffic to your accounting website and deliver qualified users who are ready to convert into customers.
What is Pay-Per-Click Advertising?
PPC is an advertising method a company executes by placing paid text or display advertisements on search engine web results pages or website pages. The owner of the ad pays a fee to the host website or search engine, through the advertising management platform, when web users click the ad. Each click will open up your business profile, website, goods or services to the visitor. In essence, you are “buying” visitors who may become clients.
Your ads will display based on the criteria set on each platform. On Google AdWords, your ad will appear based on keywords, interest targeting and bid price. On Facebook, your ads will appear based on demographics, interests, audience reach, geographic area, and bid price. PPC bids allow you to set the cost you are willing to pay for an ad to display on a given page. If your competitors fail to meet or exceed your bid, then you will receive the ad placement until your daily budget has been spent.
At TheeDesign, our PPC specialists are Google AdWords and Microsoft Bing Ads certified. They will work with you to determine your goals, recommend a PPC strategy based on your budget and actively manage your ad campaign. After setting a PPC budget and determining the type of traffic your ad should focus on, each PPC campaign will target your potential customers while providing control over how your advertising is money is spent. Our Raleigh PPC specialists can review the success of your CPA ad campaign to determine if adjustments are needed or if the volume of visitors to your website corresponds with the ad pricing. This way your PPC marketing coordinator can appropriately manage your account to reduce your ad expense.
Benefits of Pay-Per-Click Management
Improve Targeting Accuracy
Target your audience with greater accuracy and tailor campaigns to specific segments
Get The Leads That Convert
Capture attention when people search to generate high quality leads that convert
Boost Your Competitiveness
Outbid competitors — Gain a tactical advantage against competitors
Reduce CPA & Maximize ROI
Reduce cost per acquisition (CPA), increase revenue, and maximize ROI
Entrust TheeDesign with your CPA Firm’s PPC Management
TheeDesign’s marketing experts can help you garner more business leads regardless of your target market. If you are an accounting firm targeting small businesses or individuals, the PPC experts at TheeDesign have the knowledge to adjust your bid strategy and keyword campaigns for optimal performance.
Google AdWords Certified Specialists
For more than 12 years, TheeDesign has helped accounting firms achieve their marketing goals by understanding the business needs and applying expert knowledge of PPC to help our valued accounting clients grow their business. As a Google Partner, TheeDesign marketers are Google AdWords certified. This designation shows the commitment TheeDesign has for delivering quality PPC performance and our ability to use the AdWords service to the fullest.
Your CPA Firm’s PPC Ad Management Quality
You can be sure that your Pay-Per-Click campaigns are monitored daily by the most qualified digital marketing team in the Raleigh area. TheeDesign does not believe in the “set it and forget it” philosophy. We believe in actively monitoring the ad accounts to ensure optimal performance.