Inbound marketing requires a content marketing strategy to attract prospects, generate leads, and drive new business. Having fresh, relevant content across diversified channels will help build your website’s authority and establish your business as an industry thought leader – looking good to Google for SEO, and even better to your audience for brand expertise.

Inbound: Search Engine Marketing (SEM), Blogging & Content, Social Media
Outbound: Tradeshows, Email Blasts to Paid Lists, Cold Calls

Simply put, inbound marketing means anything that draws the lead to you – the lead comes inbound to your website.

The Facts:

  • Content marketing generates 3x as many leads as traditional outbound marketing, and costs 62% less. (Demand Metric)
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
  • Content marketing distribution leads to a 2,000% increase in blog traffic and a 40% increase in revenue. (Marketing Sherpa)

TheeDesign’s Raleigh internet marketing experts are pros at developing meaningful, captivating SEO-friendly content for your inbound marketing. We act as an extension of your brand to develop a content strategy that targets the highest-value customers through all stages of the marketing funnel. We strategically disseminate your content across the different channels to reach all audience segments and attract quality inbound leads.

Services for Effective Inbound Marketing

We work with you to make sure your website, social, and all digital content comes together to accurately portray your company’s vision and attitude. Here’s how:

  • New Content Creation
  • Content Optimization
  • Brand Messaging
  • Product Positioning
  • Copywriting
  • Landing Pages & Campaigns
  • Content Distribution
  • Inbound Marketing Strategy

Channels & Mediums

Disseminating content across the right channels is just as important as writing the content itself. We distribute your content on the channels where your audience is actively engaged to get the most out of every piece and maximize inbound lead generation.

  • Blogs
  • Press Releases
  • Articles & Guest Posts
  • Email
  • Social
  • Videos
  • Marketing Collateral & Resources (Whitepapers, brochures, infographics)
  • Web Campaigns & Landing Pages

The Benefits

Clear Messaging

Clearly articulate messages and communicate value through SEO-friendly content

Brand Credibility

Build credibility and trust as industry expert & innovative thought leader

Be Heard!

Disseminate content on the right channels to reach your audience

Let Leads Come to You

Inbound marketing to get new customers coming to you – not the other way around

Inbound Marketing Success

See how we’ve helped Kirk, Kirk, Howell, Cutler & Thomas drive leads through an SEO-friendly content strategy: