While $5 million for ad time in the Super Bowl might sound like a lot of money even for a company that posts billions in revenue, what’s the relative value of that $5 million for our small and midsized business?
When it Comes to Lead Generation, Response Time is Critical. A potential client in your service area Googles a service that you offer. Your well optimized website shows atop the search results. They click, they read, they’re enticed, they submit a contact form on your site… Score one for your inbound digital marketing specialist! Now what? […]
Most companies aren’t engaging with video content in a meaningful way. Even if you don’t have a product or service that is going to get a ton of individual views, creating video content can help you increase your rankings and can open up additional options for your digital strategy.
When designing your website, It’s important to “start with the end in mind,” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audience(s). How can your web design and digital marketing team work with you to identify the right segments?
What happens when no one can find the website you built for your company? If your rankings are low or non-existant, consider the following qualities that are necessary to rank in search engines: Expertise, Authority, and Trust.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Your website might be the only asset that works for you 24 hours a day, 7 days a week, 365 days of the year. But have you ever measured its performance? A bad website can cost you clients, slow down your growth, and repel new job candidates.
Our resident sport fisherman, Ryan Harris, explains how your website and marketing strategy can help you “catch” the right leads for your business. He’ll explain that simply creating a website and throwing it out into the vast ocean of the internet won’t get the results if you don’t have the right tools.
Social media can be a top sales tool for your company. It can enhance your brand and engage your users. It’s a great way to get to know your customers better – and reach into new target markets.
Marketing automation software is used by businesses of all sizes. It helps companies automate repetitive tasks, while targeting their audiences based on key user profile preferences and needs.