Marketing automation is a powerful tool. With proper strategy and planning, marketing automation allows companies to automatically nurture leads based on user attributes and behavior. That’s why . Like all tools, marketing automation is only as good as the person wielding it. However, more than other tools, marketing automation can result in awkward experiences, which are […]
If you’re a for-profit business or a non-profit who needs donations to survive, you need a marketing automation platform — pronto.
The Inbound Marketing Methodology is an approach to help businesses market to the new buying behaviors. There are several stages that a prospect goes through before they decide to make a purchase. See what they are and begin to explore if this strategy is right for your business.
Marketing automation software is used by businesses of all sizes. It helps companies automate repetitive tasks, while targeting their audiences based on key user profile preferences and needs.
Marketing automation isn’t just for large corporations anymore. See how your small business can benefit from a successful marketing automation strategy.
Marketing automation has become a popular practice to help businesses nurture prospects into becoming customers. Here four of the most popular marketing automation tools on the market in 2015.
As marketers, we have access to a lot of information about website visitors and have the ability to get even more information about their behavior. The question is what do we do with all that data? The ultimate goal of marketing automation is to use that data to target the right user with the right message at the right time.