Ranging from narrow to broad there are several different match types that are used for paid search campaigns. Finding the right match type isn’t always easy. However, mastering the effective use of keywords is one of the simplest ways to run a highly relevant PPC program.
You may have the best HVAC company in Raleigh, but without getting found online, it’s unlikely you’ll be able to capture the traffic you need to grow your business. Here are three reasons you need to invest in pay-per-click (ppc) advertising for your HVAC company.
If your HVAC company has a website that’s not customer-centric, what does it say about your company? More and more customers are turning to the web to find reputable service and repair companies. You should be asking, “Will my website get them to pick up the phone?”