Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
Email marketing is a cost-effective way to reach existing customers and potential clients. By utilizing a quality newsletter system – and cultivating a subscriber list – you have the ability to keep your products and services in front of individuals who may need them. Our email marketing tutorials provide information on how to do both.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Whether B2B or B2C, here are 5 easy ways to prep your website for the two biggest shopping holidays of the year: Black Friday & Cyber Monday.
Using email marketing to drive your holiday traffic? Take a look at this infographic from Email Monks to see how you can boost your holiday email campaigns.
TheeDesign Studio attended the Internet Summit 2014 to learn more about Content Marketing, Social Innovation, Analytics, Emerging Technologies, and more.
For a company that is just beginning to build an email marketing campaign, it can seem challenging to find new email addresses to add to your marketing list. Try these techniques to grow your email marketing list!
As marketers, we have access to a lot of information about website visitors and have the ability to get even more information about their behavior. The question is what do we do with all that data? The ultimate goal of marketing automation is to use that data to target the right user with the right message at the right time.
Once the local community believes in you, they will rally behind your business and strengthen your position as a leader. Establishing and maintaining an email list of local citizens will establish your brand and keep people interested!
Email marketing is a simple and affordable campaign that allows users to keep their customers abreast of company and industry news. With an increased number of companies using this online strategy, it’s important to understand the basics in creating an effective and successful email campaign.
The average email open rate is between 20-30%. Here are a few tips from the internet marketing specialists at TheeDesign Studio to help increase your open rate.