If you’re a for-profit business or a non-profit who needs donations to survive, you need a marketing automation platform — pronto.
Email marketing is a cost-effective way to reach existing customers and potential clients. By utilizing a quality newsletter system – and cultivating a subscriber list – you have the ability to keep your products and services in front of individuals who may need them. Our email marketing tutorials provide information on how to do both.
Email is an excellent way to reach your customers, but don’t go overboard. It can be criminal. Understand the rules of email marketing with this helpful article about the CAN-SPAM Act.
Email Marketing programs usually generate 45-55% of the revenue for an ecommerce site. If your program is not generating this much, consider these five tactics.
Email Marketing is a significant driver of digital revenue for businesses. Here are five reasons why it is essential to the growth of your business.
Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Whether B2B or B2C, here are 5 easy ways to prep your website for the two biggest shopping holidays of the year: Black Friday & Cyber Monday.