Content Marketing

5 Easy Hacks for Business Owners to do Digital Marketing

It seems these days that small business owners have so much to do that they don’t have the time to spend on even the simplest digital marketing activities for their own company. Most business owners consider allocating time for this task but feel overwhelmed because they are not sure what to do or the best […]

marketing to your target audience

Website Design & Marketing for Your Target Audience

When designing your website, it’s important to “start with the end in mind” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audiences. How can your web design and digital marketing team work with you to identify the right segments?

Smart email subject lines

Smarter Email Subject Lines

Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.