While it may often seem viral articles are picked up by the sheer randomness and chance of the Internet’s latest trend, there are actually a specific set of principles publications replicate again and again to increase the likelihood of content gaining traction, engagement, and shares.
Writing a blog post for your business website doesn’t need to be agony. Learn the basics of writing a blog post and make it a part of your SEO arsenal.
For marketers, being able to articulately and effectively communicate your message is absolutely crucial. Review theses copywriting formulas that pros use and uncover your copywriting ability.
Content Marketing is key to your law firm’s website. Just like the quality of content can often mean the difference between winning or losing a case, or finding the one detail that can help your client out. Find out how savvy content marketing can help you earn more clients from your website.
When designing your website, It’s important to “start with the end in mind,” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audience(s). How can your web design and digital marketing team work with you to identify the right segments?
What happens when no one can find the website you built for your company? If your rankings are low or non-existant, consider the following qualities that are necessary to rank in search engines: Expertise, Authority, and Trust.
If you don’t see your website visitors converting, the answer is that you probably have not given them a good reason to. You need to make it plain that your website and your service/product is the answer to their problem.
Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Social media can be a top sales tool for your company. It can enhance your brand and engage your users. It’s a great way to get to know your customers better – and reach into new target markets.