We often receive requests to do Search Engine Optimization (SEO) on a website that simply isn’t ready to be optimized. Below are the six elements that need to be in place before we can do any SEO on a site. If your website is missing any one of these elements, it must be addressed before you spend any money on SEO optimization services.
1. SEO-Friendly Platform
There are a variety of platforms out there that make it easy for people to build their own website – some are even industry specific. However, many of these platforms were not built with SEO in mind. If we don’t have access to the right meta tags, we can’t do SEO. If you can’t add content, we can’t attract organic traffic.
Your platform is either accessible and SEO friendly, or it ain’t.
2. Multiple Page Website
One page websites are very trendy right now. From a simple user experience standpoint, we get it, but if you just have one page, it makes our job of optimizing your website for a variety of keywords nearly impossible.
If your website is one page, that’s cool, but forget about ranking on the first page of Google for a variety of keywords.
3. Site Architecture
If Google can’t crawl it, you need to find out why.
4. Fast Loading
Load speed is a significant factor when it comes to ranking high in search engines. Often there are ways to make your existing website faster, but they can be time-consuming and costly.
To test the speed of your site and discover issues that could be slowing it down, use Google’s PageSpeed Insights tool.
Hint: The tortoise does not win this race.
5. Being Mobile-Friendly or Mobile Responsive
Not only does being mobile responsive factor into your search rankings, it’s an essential to the user experience as over half of web traffic is now on a mobile device — a percentage that is sure to grow.
Mobile is the final frontier.
6. Good Conversion Rate
Why spend money to drive organic traffic when your website isn’t converting at a good clip? Answer: you shouldn’t. The site needs to look good, sure, but it also needs to be easy-to-use, informative, convincing, and have multiple ways to engage.
If you don’t do conversion rate optimization (CRO), you’re not going to make more dough.