Veteran’s Day is not a day about freebies, discounts, or even a deal on a new car. It is a day to reflect back and remember the sacrifices that so many have made to protect the freedoms that we all take for granted. Some join the military for the camaraderie, money for college, opportunities for travel, or learning new skills. I joined the U.S. Army for the adventure, the pride, and as the old recruiting slogan said, to “Be All I Can Be”.
As a special operations soldier, I served in the Army as a military intelligence analyst and a psychological operations specialist. I learned and utilized skills that paved the way for a successful career in digital marketing.
I joined the army arriving for basic training at Fort Knox, KY looking just as lost as everyone else. With proper motivation from the drill sergeants, we were molded into shape and became fine-tuned machines. I was taught leadership, teamwork, and communication skills that would follow me into the civilian world. Being a paratrooper taught me confidence and helped me quickly get over a fear of heights.
But it was my role within the intelligence community and within the special operations command that guided me to where I am today.
Below is a brief and unclassified look at how my military service became a successful career in the field of digital marketing.
From Soldier to Search Engine Optimizer
As members of the Army special operations community, we were responsible for:
- Analysis, development, and distribution of intelligence used for information and psychological effect;
- Researching and analyzing methods of influencing populations from a variety of intelligence sources;
- Determining the appropriate mix of media for the proper dissemination of information;
- Analyzing and evaluating intelligence reports to determine changes in capabilities and vulnerabilities; and
- Deciding on multiple probable courses of actions.
From a digital marketing perspective, the skills and experience gained in the special operations community mean you are able to produce more effective and highly targeted campaigns. The more you know and understand your target audience, the easier it will be to connect and create a rapport with them. The research and analysis skill I gained during my time as a member of the Army special operations community empower my ability to build successful digital marketing campaigns today.
Information gathering, analysis, and distribution are all useful for:
- Website Audits,
- Website Design,
- Social Media Managment,
- Search Engine Optimization (SEO), and
- Pay-Per-Click (PPC).
I am proud to work for TheeDesign, a digital marketing company in Raleigh, NC that understands the value and service that military veterans have brought to our country.