Five Benefits of a New Website and Digital Marketing for HVAC Companies

As seasons change, so does the role and expectation of an HVAC repair and installation company.  When changing from spring to summer or fall to winter, the expected tasks and services can switch depending on the temperature and weather outside.  During the summer months, it is important for customers to have a properly working air conditioner, but in the winter, the importance is on a heating system.  Therefore, it is critical for an HVAC company to have a dynamic website that can address customer needs and attract the right leads at the right time.

Local, regional, or national HVAC repair and installation companies all have slightly different needs to address based on their geographic location. This will affect the way they operate their business, especially when it comes to internet marketing. One would think it doesn’t make sense to focus your HVAC website on heat pumps in Miami, Florida during the summer.  Therefore, it is important to have a dynamic website that addresses the customer’s interest, as well as, a strategic digital marketing strategy that generates new leads and contributes to sales all year long.

Here five reasons why HVAC companies can benefit from a new website and digital marketing strategy:

Virtual Salesman
When promoting your business, it is important to have a knowledgeable and efficient salesman regardless if it is winter or summer. With a new website design, pay-per click advertising, search engine optimization, and digital marketing campaigns, the website can contribute to your bottomline by informing visitors about the latest products, services, and promotions your company is offering.

Easier, Cheaper Resource than Direct Mail
Each HVAC company knows that direct mail is a great way to get your company name out there and reach out to potential leads, but direct mail shouldn’t be your only resource.

A new website can assist you in attracting those new customers. If your website is properly optimized to rank high in search engine search results you can generate leads organically – when someone is searching using keywords that trigger your website’s appearance in a search result. A new website can also reduce your PPC advertising costs if your landing pages are of such high quality that they lower your bid click cost.

Capture New Leads
The ultimate goal for any business is to make a successful sale. Your new website needs to capture the information of the visitor. The right information, a great user experience and a desire to learn more will help visitors pick up the phone to call you, click to call or complete the form on your website. Capture and convert those leads!

Virtual Showroom
Any successful HVAC businessman knows that products speak louder than words, so let the product speak for itself with a virtual showroom. A website is a great way to display your products and services 24 hours a day without having to break out a demo product. Adding new products to your catalog and publishing a blog post about it will even convince Google your website is good quality and come back for more!

Stay Ahead of Your Competition
When a customer searches Google or Bing for a company to fix or install a HVAC system, an efficient and visually appealing website can make or break a purchase decision. So, why not get ahead of your competition and appeal to new leads with a brand new website re-design that is both effective and efficient.

At the end of the day, HVAC companies keep the customer top of mind. Therefore, having a brand new website that is customer-centric and easy to use can make a big impact on your company’s return on investment, while on-going SEO assistance will keep you in business for years to come.