How many times have you received an email then deleted it immediately based on a bad or spammy subject line? How often would you trust, or even want to read, a message from someone you don’t know entitled “Click here to save money” or “I need a favor”?
Even in the business word, people with solid intentions may send out their email marketing campaigns with dull or generic sounding subject lines. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
Writing Better Email Subject Lines
Email marketing is a great way to advertise your new products, sales, or re-engage with customers who haven’t visited your website in a while. So it’s important to put your best foot forward for your email marketing campaigns with a strong subject line that draws them in and makes them want to read what you have to say.
To give you some ideas for writing sharper, more engaging subject lines, we’re sharing Search Engine Journal’s infographic about “Boosting your Email Marketing Campaign This Summer”.