Localized SEO has become somewhat of an art form. Over the years, the search engines have become more adept at determining the intent of a search query to provide results that are more tailored and relevant to an individuals’ needs.
Because of this, Google, Bing and Yahoo have to rely on more than just search terms to give them a better understanding of how to categorize websites for particular areas. When discussing search engine optimization with marketing agencies, you’ll find the conversation will consist of topics such as quality content, site speed and backlinks in addition to other ranking factors.
If your business or non-profit is only concerned about being found locally, and not nationwide, then where these backlinks come from are very important. Having your website listed with local chambers of commerce for instance is not only a strong link, but it also shows the search engines that you have a presence in that city/county. Just having your business name, address and phone number listed (also called a NAP listing) can help the search engines.
This is where partnering with a local SEO company is an advantage for your organization. Most large, national SEO firms will usually automate the linkbuilding process. They have endless online networks that they plug your information into, letting computers do the rest.
Why Use a Local SEO Company
When you work with a local, reputable SEO company, not only will your organization’s information be submitted to national online networks, but local as well. Local SEO companies have done a great deal of research on where to get your business found by your local target market. Whether it’s local news outlets, local directories or reliable, local blogs, marketing companies in your area know the ins and outs of getting local results.
One of the biggest changes we are seeing in the internet marketing industry is the transition of organizations wanting to work with local marketing companies. One of the biggest reasons is because we are here. We’re more than just a phone call away; we’re minutes away – and able to meet with you whenever your schedule allows. Not only does working with a local company benefit you, but it also benefits the local economy.
Working with an online marketing company in your town or nearby city nearby means that they are more concerned with their reputation. A company with a presence that spans the country and gets bad reviews, can simply change their name and start fresh. Here in the Triangle however, people get to know the local businesses and word can travel fast, no matter what your company name will be tomorrow.
When creating content for your business, being a local company also has its advantages. Being local means you know the subtle nuances of what people are following and specific things to your region. Here in the Triangle, we have college sports rivalries and know very well that the Cardinal is our state bird. References such as knowing what the beltline or that we love vinegar barbecue can come across in copy that you write or the messages that you tweet. A local SEO company can help you include such references in your marketing strategy, giving you a local edge.