Here’s to the Crazy Ones.

  • The misfits. The rebels. The trouble-makers.
  • The round pegs in the square holes. The ones who see things differently.
  • They’re not fond of rules, and they have no respect for the status-quo.
  • You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them.
  • Because they change things. They push the human race forward.
  • And while some may see them as the crazy ones, we see genius.
  • Because the people who are crazy enough to think they can change the world – are the ones who DO!

Steve Jobs certainly was a “Crazy One”.

Recently, I found myself in my local Barnes and Noble looking for something new to read. As I normally lean toward the non-fiction, biographical type read, I found Walter Isaacson’s work on Steve Jobs. I have read several other books by Isaacson and considering Mr. Jobs had recently passed it seemed like a good choice.

I have always been intrigued by the stories of successful entrepreneurs. I enjoy their stories demonstrating their above average efforts and relentless focus and desire. As I would soon learn, Steve Jobs embodied these characteristics t more than the average business superstar.

I own an iPod and an iPad so naturally I felt that I was part of the Apple movement. Isaacson’s wonderfully written biography on Steve Jobs takes the reader on an exciting journey from Apple’s humble beginnings in a small garage, to near world domination! – sinister laugh

If you enjoy the entrepreneurial aspect of such stories, you’ll appreciate the thorough research Isaacson performed in order to detail the intricacies in creating the Apple logo, the obsessiveness demonstrated during the creation of the first Apple ad campaigns, and even the complexities regarding the packaging of the Apple products. Steve Jobs obsessed about details that few, if any, other people would have given much thought to. I found the details in this book to be quite exciting and gave me a deeper appreciation for the “Apple Way”.

If you are the type of person who simply enjoys reading books about successful people, again this is the book for you. Walter Isaacson’s research over the course of several years has allowed him to paint a detailed and personal portrait of Steve Jobs, the man, the leader, the odd-ball. Before passing away, Steve Jobs asked Isaacson to write his biography, but with one exception; that Isaacson not allow Jobs to read any of the book before its release so as to not distort the reality that was his life. Isaacson agreed.

The book details Job’s affinity for perfection through Zen, Buddhism and vegetarianism—his aversion to wearing shoes or socks, or showering more than once a week—his minimalism regarding the furnishings of his own mansion. Isaacson’s book does an excellent job detailing the often crude and harsh style of communication Jobs exhibited toward his employees, vendors, competitors and even close friends and family. Actually this was probably the most revealing aspect of the book; Steve Jobs was a very mean person to a majority of the people he dealt with throughout his life.

In all, this biography has become my favorite. The book is filled with stories about Bill Gates, President Clinton (and Monica Lewinski), world travel, Pixar and Disney business relationships, and much more. This would make a great Christmas gift for many people on your list this year!

Here’s to the crazy ones…

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