If you haven’t heard of the latest trend, more and more people on going online to review your company now than ever before.
Online reviews originally started appearing on eCommerce sites in the beginning of the internet, but in the last few years of the marketing and social media boom, online review websites have popped up everywhere from restaurant review websites such as Urban Spoon to company review sites like GlassDoor.
This is both good and bad. In a world where online review sources such as Yelp, Urban Spoon, Glassdoor, and Google local are more important than ever it’s important that you understand the importance of online reviews and how they can help and or hurt your online reputation.
Online reviews can often destroy or break a company. Google now shows reviews for local businesses online in their local search pages and review sites are showing up higher than ever before in searches.
If you have been hit by a negative online review take a few minutes and ask yourself the following questions.
- What service was the review written on?
- Why was the review written?
- Can you offer a reply back on the service?
- Can the customer’s opinion be changed?
- Is a coupon, discount, or freebie worth it to win back the customer?
Remember on the internet nothing is quiet and everything can be found. So if you have a negative review it’s important that you have the steps in place to find a way to rebound from negative actions if they seem to be in your way.