Web Design, SEO and Internet Marketing Articles

Increase Revenue with Remarketing

Increase Revenue with Remarketing

Remarketing ads are a great way for you to capture potential customers for your website. Since that user has already visited your website at least one time, they are more likely to be interested in your ad than a campaign that’s advertising to people who may not already know your website. The ads are intended for the users to revisit your site and engage with you.

Is the lack of a mobile site hurting you

Is the lack of a mobile site hurting you?

Chances are you are viewing this website on a mobile device such as a smartphone, smartwatch, or tablet. The average website has seen mobile visitors increase year after year. The traffic to most websites we look at is now made up of more than 60% mobile. Mobile visitors are here to stay, your website should learn to embrace them, and deliver a properly tailored experience.

marketing to your target audience

Website Design & Marketing for Your Target Audience

When designing your website, It’s important to “start with the end in mind,” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audience(s). How can your web design and digital marketing team work with you to identify the right segments?

Smart email subject lines

Smarter Email Subject Lines

Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.

Learn to Write Call to Actions

Click Here! How to Write a Great Call to Action

As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.

Chapel Hill Web Development

The Importance of Updating your Website Regularly

Your business is important to you and you want your clients to know that. A boring and hard to navigate website can scare clients away before they know what you are about. You want to be sure that you put your best foot forward when seeking out new clients. Keeping your website up to date is one of the most important ways to accomplish this for your business.

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