Most companies aren’t engaging with video content in a meaningful way. Even if you don’t have a product or service that is going to get a ton of individual views, creating video content can help you increase your rankings and can open up additional options for your digital strategy.
Remarketing ads are a great way for you to capture potential customers for your website. Since that user has already visited your website at least one time, they are more likely to be interested in your ad than a campaign that’s advertising to people who may not already know your website. The ads are intended for the users to revisit your site and engage with you.
Learn how to set up a vacation or out of the office message for your email address. This is the first blog in our new support FAQ series.
Chances are you are viewing this website on a mobile device such as a smartphone, smartwatch, or tablet. The average website has seen mobile visitors increase year after year. The traffic to most websites we look at is now made up of more than 60% mobile. Mobile visitors are here to stay, your website should learn to embrace them, and deliver a properly tailored experience.
When designing your website, It’s important to “start with the end in mind,” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audience(s). How can your web design and digital marketing team work with you to identify the right segments?
What happens when no one can find the website you built for your company? If your rankings are low or non-existant, consider the following qualities that are necessary to rank in search engines: Expertise, Authority, and Trust.
If you don’t see your website visitors converting, the answer is that you probably have not given them a good reason to. You need to make it plain that your website and your service/product is the answer to their problem.
Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Your business is important to you and you want your clients to know that. A boring and hard to navigate website can scare clients away before they know what you are about. You want to be sure that you put your best foot forward when seeking out new clients. Keeping your website up to date is one of the most important ways to accomplish this for your business.