What happens when no one can find the website you built for your company? If your rankings are low or non-existant, consider the following qualities that are necessary to rank in search engines: Expertise, Authority, and Trust.
If you don’t see your website visitors converting, the answer is that you probably have not given them a good reason to. You need to make it plain that your website and your service/product is the answer to their problem.
Even in the business word, people make mistakes and send out their email marketing campaigns with a dull or generic sounding subject line. Some companies never change their subject line from month to month, and then wonder why their open rate and click through rate then decrease. Having a fresh, short, and well researched subject line may be the difference between your newsletter getting read and going in the junk folder.
As can be demonstrated through many recruitment posters throughout the last 100 years, the military has given us a blueprint as marketers to maximize our own “recruitment posters”: action-packed and enthusiastic text, a sense of urgency, a short and simple message, a reason for action, and contrasting colors. If you include all of these factors in your website’s Call to Action, your Click Through Rate will soar up into the wild blue yonder.
Your business is important to you and you want your clients to know that. A boring and hard to navigate website can scare clients away before they know what you are about. You want to be sure that you put your best foot forward when seeking out new clients. Keeping your website up to date is one of the most important ways to accomplish this for your business.
WooCommerce can be upgraded using plugins to give you even more functionality for online success. We recommend 10 plugins for small business owners to use that can increase your WooCommerce site’s revenue.
There’s a number of simple changes that can be made to your AdWords account to get it to perform better and get more clicks to your site. These changes are not complicated and can be done in just a few minutes!
Your website might be the only asset that works for you 24 hours a day, 7 days a week, 365 days of the year. But have you ever measured its performance? A bad website can cost you clients, slow down your growth, and repel new job candidates.
Our resident sport fisherman, Ryan Harris, explains how your website and marketing strategy can help you “catch” the right leads for your business. He’ll explain that simply creating a website and throwing it out into the vast ocean of the internet won’t get the results if you don’t have the right tools.
Social media can be a top sales tool for your company. It can enhance your brand and engage your users. It’s a great way to get to know your customers better – and reach into new target markets.