With 15 years of HTML/CSS coding and marketing exposure, and a knack for solving analytical + creative challenges, Lisa is a passionate Digital Marketing Coordinator who helps clients overcome business issues and achieve their goals through digital marketing.
A Raleigh native, Lisa earned her B.S. in Business Administration – Marketing, and Economics minor from The University of North Carolina at Charlotte. Having dabbled in areas ranging from vertical field marketing, to internal communications, to email marketing, Lisa made her transition to the client-facing world of marketing over the recent years.
Lisa combines technical, analytical, and creative skills (plus a dash of intuition!) to contribute to client successes, including increasing monthly traffic over 620% (11,000 to 68,500 sessions); and boosting PPC conversions by 70%, while decreasing cost-per-conversion from over $600 to under $70, for a regional retail company.
Certified Marketing Rockstar
In her time here at TheeDesign, Lisa has earned certifications for:
- Google Analytics Individual Qualification
- Google AdWords Fundamentals
- Google AdWords Search Advertising
- Google Tag Manager Fundamentals
Skills & Expertise
SEO & SEM
Positioning & Brand Messaging
HTML & CSS
Marketing Strategy & Consulting
Out of the Office
Outside of the regular marketing geekdom, Lisa is an advocate of the Oxford comma, passionate about politics, and enjoys the usual: camping, snowboarding, adventures with friends and family, and so on.
Photos of Lisa
Like the rest of the interwebz, we love cats. We also love our awesome team of marketers. Here’s TheeDesign’s Digital Marketing team described by cat memes.
Unexpected shipping options have led to over $4 trillion in lost sales. Could you imagine what taking an extra moment to clearly map out your eCommerce shipping methods could do for your bottom line?
Google sees the www. and non-www. versions of your website as individual properties. How do you know if you’re using the right one? Just how big of an impact can site version have on SEO? Our digital marketing pros explain.
The TheeTeam attended another Internet Summit, sharpening our marketing skills and gaining another load of invaluable SEO knowledge. As a digital marketer here at a Raleigh web design and digital marketing agency, here are some of the things that I learned and my take on Internet Summit 2016.
You’ve heard the term, search engine optimization (SEO), but do you know how to make your eCommerce site “search engine friendly?” Learn the difference between SEO and building a search engine friendly website.
There are tons of options out there to run your new ecommerce store. Which one you choose depends on your comfort level, your developer’s capabilities, and the features you need. Learn about the basic features that every ecommerce website must have in place in order to be successful.
When designing your website, It’s important to “start with the end in mind,” and know who you’re talking to, what they care about, and what functionality the website may need to offer said audience(s). How can your web design and digital marketing team work with you to identify the right segments?
Without targeted landing pages, you could be wasting your PPC budget and missing out on conversions. Learn how landing pages can be used to spend less on PPC.
Want to give your customers an easy-to-use link to get more Google Reviews? Lisa Arrington shares step-by-step instructions to link directly to your Google Review page!