John has been obsessed with marketing for over 20 twenty years. He got started as a teenager designing websites for local rock bands. He later discovered his true passion for the art of marketing while working for the US Army’s Special Operations Command serving as a Psychological Operations Specialist and also trained as a Military Intelligence Analyst within the intelligence community. John was able to leverage search to analyze and disseminate information around the same time that Google and social media platforms came to popularity. Since then, John has been able to develop quite a talent for understanding the psychology of the way people search.
After his service in the military, he was hired on as a radio dj for one of the top rated radio stations in Fayetteville, NC. Under the pseudonym, Johnny B, he was able to entertain the masses with his plethora of useless knowledge and witty banter.
Digital Marketing Strategy
Search Engine Marketing (SEM)
Pay Per Click Advertising
Social Media Marketing
Search Engine Optimization (SEO)
When John isn’t helping companies grow their digital brand, you can usually find him on the trails hiking. He loves to hike, backpack and play video games on his PS4. John also loves to volunteer his time with Boy Scouts , USO , and the Veterans Administration.
Photos of John
Ranging from narrow to broad there are several different match types that are used for paid search campaigns. Finding the right match type isn’t always easy. However, mastering the effective use of keywords is one of the simplest ways to run a highly relevant PPC program.
Some join the military for the camaraderie, money for college, or to travel the world. But it was my roles within the intelligence community and within the special operations command that guided me to where I am today. Here is a look at how my military service became a successful career in digital marketing.
Do you know if your website is ready for an emergency? We’ll cover the basic steps to help keep your website running through the toughest of storms.
You may have the best HVAC company in Raleigh, but without getting found online, it’s unlikely you’ll be able to capture the traffic you need to grow your business. Here are three reasons you need to invest in pay-per-click (ppc) advertising for your HVAC company.
Heard about Google Posts yet? Read about what they are, how to set them up, and most importantly how to properly track Google Posts with Google Analytics.
Above the fold or below the fold? Does the fold even exist? No matter where the fold Is, we can show you how to properly position your call to actions.
Is Your Pay Per Click Strategy Not Working? Use this handy list of AdWords tips and hacks to achieve better performing campaigns.
Thousands of companies advertise through Facebook. It can be a very rough market. You will need to know who your target audience is and zero in on them.
Knowing what to do with broken links on your website will have an impact on the SEO of your website.